Erin Friez is the Chief Operations Officer of Digital Ascension Group.  With over 15 years of experience as an accomplished executive and attorney, Erin excels in guiding institutions as they enter and navigate the complex crypto markets. Erin has been instrumental in leading compliance, governance, and operational efforts across both crypto native and traditional financial institutions, setting industry standards for the integration of digital assets into financial markets. 

Before joining DAG, she co-founded and served as COO of Digital Asset Research, collaborating with renowned institutions such as Bloomberg, Chainlink, Grayscale and the London Stock Exchange Group on best in class data, research and index products in the crypto space.  Her previous roles include spearheading crypto initiatives at PNC Bank and YieldX (acquired by FNZ Group). Erin also serves as an advisor to numerous crypto focused startups across the space, assisting with legal, compliance and operational matters, and frequently speaks at conferences and industry events.